Gentle skincare for babies and kids, in a shop built around the routine.

Noody

The brief

Noody makes gentle skincare for babies and kids in Aotearoa. Most people arrive on a phone, straight onto one product page from an ad. We made that page do the work of the whole shop.

Design, Shopify, product pages, bundles and subscriptions, copy, tracking

This one's ours

Noody is our own brand, so every change is judged on what it sells.

The home page on a phone — Home, on a phone

Best sellers, each product on its own colour — Best sellers

The Calm Balm product page on a phone — Product page, on a phone

Best sellers on a phone — Best sellers, on a phone

A colour for every product

Lilac for Calm Balm, pink for Lotion Potion, green for Soft Suds, blue for Bedtime Bestie. A tired parent finds the right one at a glance.

A product page that sells the routine

Price, reviews, subscription and what pairs well, all within reach of a thumb. One tube becomes a routine without a hard sell.

Phone first

Every decision is designed at phone size first, because that is where most people buy.

More visits now end in an order, and the average basket is bigger.

Visit noody.co.nz

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